Sport is an activity that is governed by a set of rules or customs and often engaged in competitively. Sports commonly refer to activities where the physical capabilities of the competitor are the sole or primary determiner of the outcome (winning or losing), but the term is also used to include activities such as mind sports (a common name for some card games and board games with little to no element of chance) and motor sports where mental acuity or equipment quality are major factors.Sportsmanship is an attitude that strives for fair play, courtesy toward team mates and opponents, ethical behaviour and integrity, and grace in losing.[5] Sportsmanship expresses an aspiration or ethos that the activity will be enjoyed for its own sake. The well-known sentiment by sports journalist Grantland Rice, that it's “not that you won or lost but how you played the game," and the Modern Olympic creed expressed by its founder Pierre de Coubertin: "The most important thing . . . is not winning but taking part" are typical expressions of this sentiment. But often the pressures of competition or an obsession with individual achievement—as well as the intrusion of technology—can all work against enjoyment and fair play by participants. As well as being a form of recreation for the participants, much sport is played in front of an audience. Most professional sport is played in a 'theatre' of some kind; be it a stadium, arena, golf course, race track, or the open road, with provision for the (often paying) public. Rugby league match in Townsville, Queensland, Australia. Rugby league match in Townsville, Queensland, Australia. Large television or radio audiences are also commonly attracted, with rival broadcasters bidding large amounts of money for the 'rights' to show certain fixtures. Association football's FIFA World Cup attracts a global television audience of hundreds of millions; the 2006 Final alone attracted an estimated worldwide audience of well over 700 million. In the United States, the championship game of the NFL, the Super Bowl, has become one of the most watched television broadcasts of the year. Super Bowl Sunday is a de facto national holiday in America; the viewership being so great that in 2007 advertising space was reported as being sold at US$2.6m for a 30 second slot.